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Real Easter Egg Not in Supermarkets

Tuesday February 2 2021


The makers of the Real Easter Egg have appealed for people to buy it online as it won’t be sold in supermarkets this year.

The egg, which comes with a booklet telling the Easter story, has in recent years been available from several of the UK’s major supermarkets. However, with supermarkets reducing their range in response to the coronavirus pandemic, this year’s egg will only be sold in independent shops and online.

In a message to supporters David Marshall, founder of the Meaningful Chocolate Company, said:

“For the past ten years Tesco, Waitrose, ASDA and Morrisons have made room on their shelves for The Real Easter Egg. 

“However, the pandemic led to the supermarkets having a disastrous Easter as people stayed away from high streets.  This year, supermarket buyers were told to cut brands, reduce the volumes and in some cases ask for stock to be supplied at a loss or cost price. It means there will be fewer brands, including the Real Easter Egg, on their shelves this Easter. 

“So if you are one of the 80,000 people who usually buy a Real Easter Egg from a supermarket or have friends who do then spread the word: Buy online.”

This year’s Real Easter Egg comes in original, dark, special edition and new white versions, and are available singly or by the case. For details visit https://meaningfulchocolate.co.uk/collections/real-easter-egg 


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